This is a portfolio of the digital marketing concepts I've scripted and co-produced as the Head of Creative Development for Precision Pictures, LTD. They are results-driven, digital ads displaying a wide range of brand-awareness content in the form of television commercials, social media videos, gala films, fundraiser films, testimonials, promotional web videos and animated explainers.
I conceived and scripted this project as an online advertisement for Precision Pictures LTD. This is used as a marketing tool for gaining clients and growing their network.
Broadcast TV version of Total's Agent K spot promoting their dark web protection services.
Total had created a character by the name of "Agent K," which they casually used to talk to clients about how they monitor the Dark Web as part of their cyber security services. After brainstorming with their management team, and touring their unique office space, I brought Agent K to life as Total's clandestine protector who monitors the Dark Web for their clients' sensitive and proprietary information.
Fiks Consulting came to us asking us to help them showcase their technology integration systems for home and offices. The important differential was that each client was a fully customized design, so our challenge was to show off that ability, in a space that was both seemingly residential and corporate, and in the best lighting. Literally. This is the web ad we created, which runs on their website and social media channels.
Social Media and broadcast TV spot advertising The Salon Shield.
The makers of The Salon Shield came up with a practical-use product to protect hair salon and barbershop customers from Covid-19 related infections in response to the 2020 pandemic. Basically an informercial, this spot showcases the proper use, ease and effectiveness of The Salon Shield by employing simple, witty, and alliterative phrasing. *Note this spot was conceived, written, and produced in one week's time.
A 30-second NFL-themed (spec) spot for Cheetos, called,
An opportunity to create a spec spot for the Frito Lays brand Cheetos arose. Inspired by the classic, pun-y twists of the “Doritos Crash The Super Bowl” spots, and the easy-to-repeat lines of Budweiser's “Frogs” and "Wassup!" spots, I developed this concept. Its merit rode on the catchphrase, "I want the Cheetos, baby!", and incorporated the three tenets of a successful comedic spot of this nature: cute kids, actor diversity, and an unexpected twist.
Scott Harris and his team of Real Estate professionals is attacking the fast-paced NYC real estate market in a whole new way: Virtual Tours. This type of service, giving both buyers and sellers the opportunity to view properties virtually, is changing the landscape of the industry. The Harris Residential Team is at the forefront of that revolution, and we got a chance to display that in this series (Virtual Buyer; Virtual Seller)
An animated explainer for Munch, a menu and POS app for restaurants.
This was a tricky yet rewarding project in that Munch was both very similar to its competitor (Seamless) in purpose, yet very different in its functionality . I had to both highlight the unique aspects of the app and its benefits to a restaurateur, while also showcasing its ease of use and the apps' ability to increase profits. I used humor and vivid imagery, as well as a Mary Poppins-esque character to keep it familiar and fun.
This is a gala film for St. Peter's Boys High School in Staten Island, NY celebrating the induction of their first class of Golden Eagles Alumni into their Hall of Fame.
In an effort to both showcase the history of the school as well as the success of their most prestigious alumni, I tackled this task by highlighting the core values and LaSallian principles of the school: Faith, Brotherhood, Community, Integrity, Service, Philanthropy, Leadership, Spirituality, Public Image and Career Success.
We were asked to created a testimonial-based fundraiser video showcasing the history of the Hagedorn Little Village School, the students and families it services, and the ongoing plight for remaining such a staple of the Long Island community. It was their 50th anniversary, and they need help raising funds to stay in business. We're happy to say, with the help of this video, they reached their goal.
Promotional web video showcasing a premiere senior living community on Long Island, NY's North Fork.
As a strategy to sell their homes, this living community was looking to refresh their website's promotional videos for prospective homeowners by incorporating it's local flair and area attractions. I researched and conceived this spot using phrasing that was not only familiar to the area, but simple and direct as well as snappy and memorable.
Total wanted to show appreciation for their longstanding clients by poking a bit of fun at themselves. They are a cyber security company but full of employees with big personalities, so they wanted to showcase that. We scripted a "David Letterman"-esque 'Top 10' List, used VO impersonators and animation, and crafted 10 seperate short one-beat jokes. Everyone had a blast and it came out exactly as planned.
"ALEXA, IS HE CHEATING?"
As a submission for a short-film festival, we were challenged with creating a long-form comedic advertisement for the Amazon product, "Alexa." I conceived this spot as a way to demonstrate how we so often obsess over our technology, we can become hyper-attached. In this case, David is ready to leave his girlfriend because he's developed such an emotional bond with is voice assistant...and "Alexa" just might feel the same way.
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